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YouTube has transitioned from being a video hosting platform, to a media platform. As YouTube now seeks to monetise all content, in a final blow to marketers, they can now place ads on your videos, wherever they are shown. For marketers, it’s time to get off the tube.

TwentyThree and Guanxi are pleased to strengthen their partnership, working towards the common goal of pushing webinars efforts forward and educating our respective community in the power and business potential of video.

We are pleased to announce a new corporate partnership with FSMarTech, working towards the common goal of educating the financial services industry in the power of video.

TwentyThree is growing the team to meet exploding demand and big ambitions.

73% of marketing and sales leaders say webinars are one of the best ways to generate quality leads. Webinars have been around for years, and while the tool/tactic have gained traction, especially as a lead generation tool, the full potential is still underestimated and underutilized.

TwentyThree and Wooshii are pleased to announce they have entered into a global strategic partnership.

As we've gotten to work with more and more people running webinars, it has become very clear that webinars can serve a lot of different goals for the marketing team. However, one shared goal is to have as many relevant people showing up and staying throughout the webinar. Well, luckily data can tell us some of the answers.

Successful marketing often boils down to one thing: convincing your audience to do a specific thing that leads to a sale. It sounds so simple, but mastering the art of persuasion is no easy feat. That’s where webinars can prove effective because they help companies communicate directly with buyers. One way to make them more effective? Authenticity.

Online video content is heavily underutilized in the world of SEO. Therefore, this presents a real opportunity for marketers to not only drive more quality traffic to their website, but to also increase conversion rates and consequently revenue. Learn more about how to improve your rank and optimize your SERP in this article.

TwentyThree has acquired UK video platform, Buto. Read more about the acquisition here.